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Perplexity $750M Microsoft Deal: What It Means for GEO
January 30, 2026

Perplexity $750M Microsoft Deal: What It Means for GEO

Perplexity's $750M Azure deal gives them access to OpenAI, Anthropic & xAI models. See how this affects your AI search visibility & optimization strategy.

VIVladan Ilic
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AI Search Insights & Resources

Master AI Search &
Generative Engine Optimization

Expert insights, proven strategies, and actionable guides to dominate ChatGPT, Claude, Perplexity, and Google AI Overviews

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What You'll Learn

Welcome to the Presence AI blog, your comprehensive resource for staying ahead in the rapidly evolving world of AI-powered search engines. As artificial intelligence reshapes how people discover information online, understanding and optimizing for AI search platforms has become essential for modern marketing teams and businesses.

Core Topics We Cover

  • ✓Generative Engine Optimization (GEO) strategies and best practices
  • ✓Optimizing for ChatGPT, Claude, Perplexity AI, and Google AI Overviews
  • ✓Prompt engineering for enhanced brand visibility
  • ✓Semantic search strategies and AI content optimization

Who This Is For

Whether you're a marketing professional looking to enhance your AI search visibility, a content creator adapting to new search paradigms, or a business leader seeking to understand how AI is transforming digital discovery, our expert articles provide the knowledge and tools you need.

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Presence AIPresence AI

AI visibility platform for ChatGPT, Claude, Perplexity, and more.The unified AI visibility platform that helps marketing teams reclaim control of their brand narrative across ChatGPT, Claude, Perplexity, and other AI engines.

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