Blog
Founder and CEO of Presence AI
21 articles by Vladan Ilic
Traditional SEO is no longer enough. Learn how AI search engines are changing the B2B SaaS buyer journey and why you need to optimize for answers, not just clicks.
Learn how to audit your brand's presence in AI search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. Discover tools, metrics, and a checklist for identifying gaps.
Complete framework for attributing AI search citations to revenue. Learn 5 attribution models, calculate true GEO ROI, and build the business case that gets executive buy-in. Includes formulas, case studies, and implementation roadmaps.
Discover the 12 proven content templates that get cited most by ChatGPT, Claude, Perplexity, and Google AI Overviews. Includes exact structures, examples, implementation checklists, and citation rate data from 500+ analyzed pages.
Complete 5-stage transformation framework showing how businesses increase AI citation rates from 8% to 67% in 90 days. Includes real case studies, timelines, ROI calculations, and stage-by-stage implementation checklists for systematic GEO improvement.
75% of your clients are losing visibility to AI search. The agencies adding AI search services are capturing $3-8K MRR per client while competitors scramble to catch up. Here's the complete agency playbook.
Manual AI search tracking is killing your productivity. Here's the mathematical proof that automated monitoring pays for itself in week one—and the framework to implement it.
Traditional competitor tracking misses 73% of the battle. Complete framework with templates for analyzing who's winning AI search across ChatGPT, Claude, Perplexity, and Google AI—including reverse-engineering winning strategies and identifying competitive gaps.
50-query analysis across ChatGPT, Claude, and Perplexity reveals citation patterns differ by 300%. Learn which AI platform recommends your competitors and the exact optimization strategies for each platform.
Complete data analysis of Google AI Overviews impact on organic traffic, click-through rates, and SEO strategy. Learn citation optimization tactics, measurement frameworks, and the integrated SEO+GEO approach for maintaining and growing organic visibility.
While most businesses scramble to avoid AI search invisibility, smart agencies and consultants are capturing $10B in new revenue. Here's the opportunity they see—and you're missing.
Your customers are asking AI about your industry right now. In 73% of cases, your competitors get mentioned—and you don't. Here's why this invisibility crisis demands immediate action.
Evidence-based analysis of LLMs.txt effectiveness for AI search visibility. Learn why major platforms (ChatGPT, Claude, Perplexity, Google AI) don't use it, where it helps (agent workflows, RAG systems), implementation guide, and what actually drives GEO results.
Complete technical guide to identifying, configuring, and optimizing for AI crawlers including GPTBot, PerplexityBot, ClaudeBot, and Google-Extended. Learn access controls, rate limiting, rendering optimization, and monitoring for GEO.
A practical guide to get products featured in ChatGPT Shopping and AI Tiles using Product/Offer/Review schema, extractable content patterns, and freshness workflows.
Design comparison pages that get cited in AI answers: clear criteria, extractable tables, quotable summaries, and consistent schema.
Complete step-by-step playbook for earning visibility in AI-generated answers across ChatGPT, Claude, Perplexity, and Google AI Overviews. Learn the 6 pillars of GEO, 12-week implementation roadmap, content patterns that LLMs parse effectively, and measurement frameworks.
A practical measurement framework for generative engine optimization, from AI citations to revenue influence—so you can prove what's working.
A practical framework to evolve from keyword lists to prompt-intent maps—so your content gets cited and surfaced in AI-generated answers.
Comprehensive comparison of traditional SEO vs Generative Engine Optimization (GEO). Learn key differences, integrated strategies for both, 7 GEO optimization tactics, measurement frameworks, industry-specific applications, and practical implementation roadmap for ChatGPT, Claude, Perplexity, and Google AI.
Use predictable structure—headings, tables, FAQs, and schema—to make your content easy to extract, synthesize, and cite in AI-generated answers.
Expert insights, proven strategies, and actionable guides to dominate ChatGPT, Claude, Perplexity, and Google AI Overviews
Welcome to the Presence AI blog, your comprehensive resource for staying ahead in the rapidly evolving world of AI-powered search engines. As artificial intelligence reshapes how people discover information online, understanding and optimizing for AI search platforms has become essential for modern marketing teams and businesses.
Whether you're a marketing professional looking to enhance your AI search visibility, a content creator adapting to new search paradigms, or a business leader seeking to understand how AI is transforming digital discovery, our expert articles provide the knowledge and tools you need.
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