Blog
Founder and CEO of Presence AI
33 articles by Vladan Ilic
ChatGPT hit 900M weekly users. Perplexity reached $20B valuation. Claude dominated enterprise. Complete 2025 AI search analysis with statistics, major events, winners & losers, and 2026 predictions.
Comprehensive analysis of the latest AI search platform updates including GPT-5 features, Claude 4.5 capabilities, Perplexity Sonar performance, and strategic implications for brand visibility. Includes platform comparison matrices, performance benchmarks, feature analysis, and optimization recommendations for each platform.
Comprehensive analysis comparing GEO (Generative Engine Optimization) and traditional SEO in 2026. Includes adoption data, traffic shift analysis, strategic implications, migration roadmap, and expert predictions for the future of search discovery. Based on data from 5,000+ businesses across both channels.
Data-driven guide to optimizing content for LLM citations across ChatGPT, Claude, Perplexity, and Google AI Overviews. Includes platform-specific strategies, citation rate benchmarks, content structure patterns, technical implementation, and comprehensive FAQ section based on analysis of 2,000+ cited pages.
Comprehensive analysis of enterprise AI search adoption rates, business impact metrics, and implementation strategies based on data from 2,000+ organizations. Includes ROI benchmarks, adoption barriers, platform comparisons, and step-by-step implementation roadmaps for business leaders.
Comprehensive research analyzing 1,200+ pages across ChatGPT, Claude, Perplexity, and Google AI Overviews to identify which content formats, structures, and patterns achieve the highest citation rates. Includes platform-specific benchmarks, industry vertical analysis, and actionable insights for content creators.
ChatGPT Health & Claude Healthcare launched Jan 2026, serving 230M weekly users. See how healthcare brands can win AI citations + E-E-A-T requirements.
Perplexity's $750M Azure deal gives them access to OpenAI, Anthropic & xAI models. See how this affects your AI search visibility & optimization strategy.
Google upgraded AI Overviews to Gemini 3 on January 27, 2026, introducing conversational follow-ups and deeper query processing. Learn how this affects citation patterns, what the new conversational features mean for GEO, and how to adapt your strategy for the Gemini 3 era.
Comprehensive 2026 GEO benchmark report analyzing the seismic shift in search traffic. AI-driven search traffic surged 527% YoY while traditional organic dropped 40%. Includes actionable data on Google AI Overviews impact, ChatGPT market share, zero-click searches, and strategic frameworks for adapting to the new search reality.
On January 16, 2026, OpenAI announced ads in ChatGPT's free tier. With $60 CPM pricing and a two-tier visibility system emerging, brands face a critical decision: invest in paid AI placements, organic citations, or both. Here's your complete strategic guide.
OpenAI's GPT-5.2 introduces three distinct model tiers with August 2025 knowledge cutoff. Comprehensive analysis of Instant, Thinking, and Pro models—and what improved reasoning, agentic capabilities, and fresher data mean for your AI search visibility strategy.
Traditional SEO is no longer enough. Learn how AI search engines are changing the B2B SaaS buyer journey and why you need to optimize for answers, not just clicks.
![AI Search Visibility Audit: Step-by-Step Checklist [2026]](/_next/image?url=%2Fblog%2Fhow-to-conduct-ai-search-visibility-audit%2Fog-image.webp&w=3840&q=75)
Complete audit framework for ChatGPT, Claude, Perplexity & Google AI Overviews. Free checklist included. See which queries you're missing + fix gaps fast.
Complete framework for attributing AI search citations to revenue. Learn 5 attribution models, calculate true GEO ROI, and build the business case that gets executive buy-in. Includes formulas, case studies, and implementation roadmaps.
Discover the 12 proven content templates that get cited most by ChatGPT, Claude, Perplexity, and Google AI Overviews. Includes exact structures, examples, implementation checklists, and citation rate data from 500+ analyzed pages.
Complete 5-stage transformation framework showing how businesses increase AI citation rates from 8% to 67% in 90 days. Includes real case studies, timelines, ROI calculations, and stage-by-stage implementation checklists for systematic GEO improvement.
63% of clients ask about AI search visibility. Only 18% of agencies can help. Early movers add $3-8K MRR per client. Complete agency playbook + case studies.
Manual AI search tracking is killing your productivity. Here's the mathematical proof that automated monitoring pays for itself in week one—and the framework to implement it.
Traditional competitor tracking misses 73% of the battle. Complete framework with templates for analyzing who's winning AI search across ChatGPT, Claude, Perplexity, and Google AI—including reverse-engineering winning strategies and identifying competitive gaps.
We analyzed 50 queries across ChatGPT, Claude & Perplexity. Citation patterns differ by 300%. See which AI recommends which brands + optimization strategies.
Complete data analysis of Google AI Overviews impact on organic traffic, click-through rates, and SEO strategy. Learn citation optimization tactics, measurement frameworks, and the integrated SEO+GEO approach for maintaining and growing organic visibility.
While most businesses scramble to avoid AI search invisibility, smart agencies and consultants are capturing $10B in new revenue. Here's the opportunity they see—and you're missing.
Your customers are asking AI about your industry right now. In 73% of cases, your competitors get mentioned—and you don't. Here's why this invisibility crisis demands immediate action.
Evidence-based analysis of LLMs.txt effectiveness for AI search visibility. Learn why major platforms (ChatGPT, Claude, Perplexity, Google AI) don't use it, where it helps (agent workflows, RAG systems), implementation guide, and what actually drives GEO results.
Complete technical guide to identifying, configuring, and optimizing for AI crawlers including GPTBot, PerplexityBot, ClaudeBot, and Google-Extended. Learn access controls, rate limiting, rendering optimization, and monitoring for GEO.
A practical guide to get products featured in ChatGPT Shopping and AI Tiles using Product/Offer/Review schema, extractable content patterns, and freshness workflows.
Design comparison pages that get cited in AI answers: clear criteria, extractable tables, quotable summaries, and consistent schema.
Complete step-by-step playbook for earning visibility in AI-generated answers across ChatGPT, Claude, Perplexity, and Google AI Overviews. Learn the 6 pillars of GEO, 12-week implementation roadmap, content patterns that LLMs parse effectively, and measurement frameworks.
A practical measurement framework for generative engine optimization, from AI citations to revenue influence—so you can prove what's working.
A practical framework to evolve from keyword lists to prompt-intent maps—so your content gets cited and surfaced in AI-generated answers.
Comprehensive comparison of traditional SEO vs Generative Engine Optimization (GEO). Learn key differences, integrated strategies for both, 7 GEO optimization tactics, measurement frameworks, industry-specific applications, and practical implementation roadmap for ChatGPT, Claude, Perplexity, and Google AI.
Use predictable structure—headings, tables, FAQs, and schema—to make your content easy to extract, synthesize, and cite in AI-generated answers.
Expert insights, proven strategies, and actionable guides to dominate ChatGPT, Claude, Perplexity, and Google AI Overviews
Welcome to the Presence AI blog, your comprehensive resource for staying ahead in the rapidly evolving world of AI-powered search engines. As artificial intelligence reshapes how people discover information online, understanding and optimizing for AI search platforms has become essential for modern marketing teams and businesses.
Whether you're a marketing professional looking to enhance your AI search visibility, a content creator adapting to new search paradigms, or a business leader seeking to understand how AI is transforming digital discovery, our expert articles provide the knowledge and tools you need.
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