GEO Score
How ready is your website to be cited by ChatGPT, Claude, Perplexity, and Gemini? We audit 10 criteria AI engines use when deciding what to recommend.
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Example GEO Score report
Sample outputAbove average GEO readiness
6/10 criteria passing. 3 critical fixes available.
Estimated uplift with fixes: +24 points
Add FAQPage schema to every article. AI engines use structured data to extract and cite answers directly.
Add 5–10 explicit Q&A blocks per article. Match the exact phrasing of questions your audience asks AI engines.
Aim for 2,000+ words with 8+ H2s and 15+ H3s for pillar content. Thin pages rarely get cited.
Explicitly allow AI crawlers in robots.txt. Blocking them means AI engines can't train on or cite your content.
Every page AI engines should cite must be indexable with a self-referencing canonical.
+ 5 more criteria in your full report
The 10 GEO readiness criteria
These criteria are derived from analysis of thousands of AI engine citations and the patterns that consistently predict whether a page gets cited — or ignored.
JSON-LD Structured Data
High weightPresence and validity of Article, FAQPage, HowTo, Organization, and SoftwareApplication schema markup.
Tip: Add FAQPage schema to every article. AI engines use structured data to extract and cite answers directly.
FAQ Coverage
High weightWhether the page explicitly answers common questions using a Q+A format with matching schema.
Tip: Add 5–10 explicit Q&A blocks per article. Match the exact phrasing of questions your audience asks AI engines.
Content Depth
High weightWord count, heading depth (H2/H3 density), and topical completeness vs. top-cited pages in the category.
Tip: Aim for 2,000+ words with 8+ H2s and 15+ H3s for pillar content. Thin pages rarely get cited.
AI Crawler Access
Medium weightWhether GPTBot, Claude-Web, PerplexityBot, and Google-Extended are allowed in robots.txt.
Tip: Explicitly allow AI crawlers in robots.txt. Blocking them means AI engines can't train on or cite your content.
Canonical & Indexability
Medium weightCorrect canonical tags, no noindex flags, and clean URL structure for the page.
Tip: Every page AI engines should cite must be indexable with a self-referencing canonical.
Heading Structure
Medium weightSingle H1, descriptive H2/H3 subheadings that match common query phrasing.
Tip: Use H2/H3 headings that mirror the exact questions your target audience asks. AI engines lift these directly.
Author & Source Signals
Medium weightAuthor bio, byline, publication date, 'About' page, and E-E-A-T signals present.
Tip: Named authors with bios and publication dates improve AI engine citation trust — especially for factual claims.
Internal Link Density
Medium weightWhether the page links to and from topically related pages that reinforce its authority.
Tip: Every article should link to its pillar page and 2–3 sibling articles. Isolated pages rarely get cited.
Page Speed & Core Web Vitals
Low weightLCP, CLS, and INP scores — slow pages are deprioritized by Google AI Overviews.
Tip: Aim for LCP < 2.5s. Google AIO heavily correlates with Core Web Vitals performance.
External Citation Count
Low weightNumber of unique external domains linking to or citing this specific page.
Tip: Pages with 5+ quality backlinks are cited by AI engines at 3× the rate of zero-backlink pages.
FAQ
Is content length a factor in AI-generated citations?
Yes — significantly. Pages with 2,000+ words are cited at roughly 4× the rate of sub-500-word pages in our dataset. But length alone isn't enough: content must be structured with explicit Q&A sections, correct heading hierarchy, and appropriate schema markup.
What article templates work best for AI visibility?
The highest-cited content formats are: (1) 'What is X' definitive guides with FAQPage schema, (2) 'Best tools for X' listicles with Product schema, (3) 'How to X' step-by-step guides with HowTo schema. Question-format titles that mirror exact user queries significantly improve citation rates.
How do I audit my site's citation presence in AI search engines?
The GEO Score tool audits your on-page readiness. For active citation monitoring — tracking how often ChatGPT, Claude, and Perplexity actually mention your brand — you need PresenceAI's ongoing monitoring platform, which runs prompts daily and tracks your citation rate over time.
How long does it typically take for AI search visibility to improve?
On-page fixes (adding FAQ schema, restructuring content, improving heading depth) can be reflected in AI citations within 2–8 weeks as AI engines re-crawl and update their training or retrieval data. Off-page signals (backlinks, brand mentions) take longer — typically 2–4 months for noticeable movement.
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